Free Download , by Mark Payne
Free Download , by Mark Payne
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, by Mark Payne
Free Download , by Mark Payne
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Product details
File Size: 9239 KB
Print Length: 306 pages
Page Numbers Source ISBN: 0804138737
Publisher: Crown Business (October 7, 2014)
Publication Date: October 7, 2014
Sold by: Random House LLC
Language: English
ASIN: B00JNQMKXW
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Amazon Best Sellers Rank:
#358,880 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
As a veteran of multiple successful startups and an operator of two fast growing businesses in the consumer products space, I read a lot of business books in search of ideas and perspective.The case studies and frameworks described in How to Kill a Unicorn had my mind churning while I was reading, and though I finished the book three weeks ago am still thinking about how best to apply the “two sided solutions†and other lessons learned to my businesses.If you are an entrepreneur or otherwise involved in innovation, you will be very glad for the insights shared by Mr. Payne. I wish I had them years ago!
This is a fascinating account of how to think about innovation. Most books on innovation focus on buzz words like "failing fast" and "design thinking." The Fahrenheit methodology is a one trick pony -- but the most important one trick pony you can have: "How do you make a product successful?" Because of the way that Fahrenheit works -- taking a stake in the success of each project -- the Fahrenheit team has learned a tremendous amount about making innovation a success. Reading this book distills many of those lessons, without having to make those bets yourself.
Loved the audio book! It was great to listen to on a couple of recent road trips. It explained how and why some ideas work and some don't and how to avoid the "unicorn". Great advice for those developing products. I'm going to put the principles to work and see if I can better develop and target my markets. I'll probably listen to it again to build on what I learned the first time around. It is that good. Thanks!
I don't think I have the words to do this book review justice. After randomly picking the book up in a Barnes & Noble and reading the first three chapters, I immediately bought the book and audible version, which is a big deal for me because I torrent everything I can find. I hung on to every word of each story of innovation. I want to work with the people at Fahrenheit 212. Absolute genius!!
The author brings his practice understanding of innovation into clear view. The examples bring to light the practice challenges of innovation within corporate settings. Well written with the practitioner in mind!
Excellent book. I highly recommend it. As a matter of fact I actually recommend it every semester to my students studying Entrepreneurship. One of the best books on Innovation I've read in awhile.
Educational and engaging background of Fahrenheit's journey to refine their innovation approach and process. Worthwhile read for anyone with customers/clients and those trying to innovate.
One of the most underrated books on innovation out there. Loved every page.
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